With a vision of bringing the beauty of sarees, the warmth and pride that goes into making them, craft which is being preserved through generations, Neerya has been on a journey to understand the challenges the weavers and artisans face today and build a network across the country where they can leverage on resources across geographical boundaries and together create timeless art.
Aptly inspired by Neer or life sustaining water, Neerya which also comes from the Marathi word Nirya or “Saree Pleats” aims at celebrating the pride, strength and fluidity of Indian Handlooms.
Swati, our founder, comes with long experience in HR, across corporates.
With Swati’s artistic inclination since early years and being trained in arts and Kathak, she always felt rooted and dreamed of doing something significant at the ground level and try and make a difference.
Neerya is the first step towards building a sustainable ecosystem where an individual weaver can one day utilise the services of an artisan thousands of miles away through the Neerya network.
With her background in HR, Swati feels she can make a difference in organising the handloom and handicrafts sectors. Over the next few years, Neerya aims to work towards providing benefits similar to those that any individual in the organised sectors may enjoy to the weavers and artisans working with them.
Swati and her husband frequently travel across India and source directly from weavers, together ensuring the quality on offer is pristine.